Introduction: When it came to producing and editing my music video, there are many aspects of media language that I constructed. Media language is important in any text as it can give underlying narratives and also gives the product a language of its own.
Paragraph 1: Band and Character costumes: colours, red,-love, danger. white- innocence (band members) and black- andy wore black to portray his villainous character (guilt as well), he wore this in both narrative and performance as I wanted to link the narrative and performance together. Sophie; wore flowery shirt and it was white, ----Barthes theorist, denotations and connotations----
Paragraph 2: the use of close-ups, voyeurism: represents the main characters---- theorist, Vladamir Propp, his theory of characters---- especially andy, even though he isnt the lead singer, he had alot of close ups to show his guilt.. (acapella part, he has his head down)
also close ups of the lead girl, to show her innocence being broken down and how things changed her. her progress.
Paragraph 3: Symbolism of the ring: ----genre theory (do not associate super natural powers within a punk/rock music video)---- how we portrayed it with camera shots, did it because we wanted to keep picking up the theme of love through out, ---- goodwins theory; visual to lyric, love, promises etc.----
Paragraph 4: Use of intertextuality: titles at the beginning, intertextual from storybooks and other music videos. ----genre theorists, representations of rock and roll; what's stereotypical----
Conclusion:
Tuesday 22 May 2012
Audience essay.
Audience is one of the biggest parts to consider when planning and producing a new media product. Each company needs to find their target audience and then put aspects of it into their product, when planning my music video, audience was a very big part of it as we had to identify the audiences of pop/punk music.
Hall came up with the approach of three different readings when viewing a media product as an audience, two of these apply to my music video, which is 'Dominant and/or preffered reading' which is the reading that the producers want you to have, so it is accepted, in my music video, the accepted reading is that the ring is supernatural, appearing when the characters are hallucinating. The second one is 'negociated reading' which means the audience may disagree with the set reading, and might make their own interpretation, this applies to my music video as the boy and girl have an argument over the boy apparenty 'cheating' audiences may disagree with this reading and feel the girl overreacted. The third one 'Oppositional reading' does not apply as audiences will not find my video offensive or explicit.
]McDougall argued that 'it is getting harder to identify a stable group'which in many ways I agree with, as it isn't just one group of people that listen to pop/punk anymore, the conventions of that specific audience have grown. When planning my music video, it was hard to identify the aspects we should put in to help gain an audience, in the end we did but twisted many conventions to find our ideal audience, such as associating love in a pop/punk video.
Hartley said that 'they must know their audience so they can target them effectively' I agree with this as when planning and producing my media product, I had to know who my target audience was, so when filming I could make sure I included everything, to ensure I enticed them and they would enjoy it.
My audiences do follow these structural theories, as I had to identify who my target audience was and ensure that they would enjoy the product.
Hall came up with the approach of three different readings when viewing a media product as an audience, two of these apply to my music video, which is 'Dominant and/or preffered reading' which is the reading that the producers want you to have, so it is accepted, in my music video, the accepted reading is that the ring is supernatural, appearing when the characters are hallucinating. The second one is 'negociated reading' which means the audience may disagree with the set reading, and might make their own interpretation, this applies to my music video as the boy and girl have an argument over the boy apparenty 'cheating' audiences may disagree with this reading and feel the girl overreacted. The third one 'Oppositional reading' does not apply as audiences will not find my video offensive or explicit.
]McDougall argued that 'it is getting harder to identify a stable group'which in many ways I agree with, as it isn't just one group of people that listen to pop/punk anymore, the conventions of that specific audience have grown. When planning my music video, it was hard to identify the aspects we should put in to help gain an audience, in the end we did but twisted many conventions to find our ideal audience, such as associating love in a pop/punk video.
Hartley said that 'they must know their audience so they can target them effectively' I agree with this as when planning and producing my media product, I had to know who my target audience was, so when filming I could make sure I included everything, to ensure I enticed them and they would enjoy it.
My audiences do follow these structural theories, as I had to identify who my target audience was and ensure that they would enjoy the product.
Friday 4 May 2012
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Section 1A; The Creative Journey (ooooh!)
'The processes must generate something original' (in blue)
AS:
1 + 2: These two screenshots are taken from my Thriller production, the hands that feature during it and at the end is creative because it creates enigma for the audiences, as they do not know what is following the main characters.
This is a process as usually the 'villain' or 'bad guy' is fully in shot, unlike my production where they were faceless. It features in some productions, like Scream and Friday 13th, which also fits in with my film genre, so it can be argued that my production isn't original.
3: The flashbacks of the two main characters Elly and Seth, I put it in a black and white 'victorian' film effect, this lets the audience know that they are looking into the past, this boosts audience emotions. This is creative because it allows the audience to attach to the characters, letting them become apart of it.
The victorian theme makes it seem less original, but for the use of it for flashbacks, it seemed original as many other productions have not done it.
A2:
4: This is taken from my A2 music video, the 'power' of the ring, and the 'supernatural' feel it possesses, it follows the boy and girl makes this creative because it is an element of hyper reality and allowed us to give our music video another meta narrative.
I would say this is the most original part of my journey throughout the course, as I have not seen this type of symbol in any other mediated productions. It highlights the meta narrative of supernatural powers.
5. The titles at the beginning (+end) 'Once Upon a Time' makes it creative because it gives the music video a 'childhood story' theme, and you do not see this in a pop/punk video usually.
In many ways this is original as it hasn't been used in a media production, but in other ways it isn't as it has featured in childhood stories for centuries, but it was taking something old and recreating it, making it a new product.
Tuesday 1 May 2012
Media Language Music Video Analysis
I chose this song and video as the song and the visuals link together strongly, the song was written by Danny, the lead vocalist of Asking Alexandria, and it is about his drug and alcohol addiction that he has since overcome, but he wanted to show his fans how bad he genuinely was, bringing him closer to them in the form of a song. He felt like he was fighting a losing battle, and this is shown in the video, all the way through it shows links between them both constantly, most of the time only with timing, but it all still links.
It shows all of his weaknesses, and how he would behave when out with his fellow band members, and the way that the music video is presented makes it obvious that the band had many difficulties coming to terms with Danny's addictions. It is obvious in the mise-en-scene, as it is filmed in a club, Goodwin's theory of lyrics to visual is apparent as it has the connotations of alcohol and drug abuse.
In a way this music video is Arbitory, as you you can have your own interpretations of it, but it can also be said that the music video is cultural as the bands fan culture is associated with alcohol and drugs.
Other media language that is noticeable in this music video is the editing, as it is fast paced and cut quickly to fit in with the speed of the music, the camera work also uses shots such as pan, a canted crane shot, but the main shot used is a closeup, as it makes the audience see the appeal of the band members, but also brings them closer to them, making the music video even more personal.
There is a small reference to Intertextuality at 1:43, where the band have all met up and are crossing the road, this is a slight Beatles Reference.
Friday 20 April 2012
Essay on genre.
'Analyse one of your coursework productions in relation to genre'
Genre is very important in any media production, and in my music video, getting the genre of the artist was very important. Both myself and my partner considered different aspects of genre and how we could represent it.
The genre of the music we chose is punk/rock, which myself and my partner chose down to personal taste and also creative ideas for the sound of it. The first thing we did was find influences that best suited our music, we chose bands such as You Me At Six, City Stereo, Major League and Fall Out Boy, this was not just for the sound, we also looked at the narrative they had in their video, the set up of their equipment, image and location. The one we got the most influence from was You Me At Six's music video for Underdog, their narrative features a failing boy/girl relationship, they had the lights behind the band, and the location was a stage and their style was relatively casual, but fitted in with the genre of their culture. We used some of these aspects in our music video, except for style, as we wanted to represent our themes through costume. Chandler's theory applies here as it shows that through our influences that genre is a 'type' and our music video is very typical of a punk/rock band as it in involves alcohol, love and heartbreak.
The members of the band that we used were all male, and there was only one female represented in the video, but when planning it, we didn't want to represent her as feisty or wild, we wanted to portray her as innocent, to put the emphasis on the theme of heartbreak, this is even noticeable when she has gone out and turned to alcohol. We also wanted to represent the members of the band through the genre of typical 'heartbreaking' band members, you can see this through the costume as well, as one of them was wearing all black to represent his guilt. This challenges Neale's theory of 'genre evolving over time' because if you compare my music video to an 80's punk band, you will see many similarities.
Many aspects of our music video are different compared to pre-made music videos, as many of them are not associated with an innocent type of love, where they get engaged etc, it is more about breaking their hearts and the typical 'what happens on tour , stays on tour' which is also a very generic of punk/rock bands, and it has given them an reputation, this makes Buckingham's theory apply to our music video as he said that genre is a 'constant process of negotiation and change' this proves that the conventions and boundaries of genre have changed, as what is seen in my music video, would not have been seen in the 80's. Band's images change over time to make something new, so my music video reinforces Buckingham's ideas.
I think my music video shows every aspect of genre that you would find within a punk/rock music video. I think it helps sell the band very well as the genre of their fans would be open to the concept of having a bad image on their favourite band, as it is accepted in their fanbase's culture.
Genre is very important in any media production, and in my music video, getting the genre of the artist was very important. Both myself and my partner considered different aspects of genre and how we could represent it.
The genre of the music we chose is punk/rock, which myself and my partner chose down to personal taste and also creative ideas for the sound of it. The first thing we did was find influences that best suited our music, we chose bands such as You Me At Six, City Stereo, Major League and Fall Out Boy, this was not just for the sound, we also looked at the narrative they had in their video, the set up of their equipment, image and location. The one we got the most influence from was You Me At Six's music video for Underdog, their narrative features a failing boy/girl relationship, they had the lights behind the band, and the location was a stage and their style was relatively casual, but fitted in with the genre of their culture. We used some of these aspects in our music video, except for style, as we wanted to represent our themes through costume. Chandler's theory applies here as it shows that through our influences that genre is a 'type' and our music video is very typical of a punk/rock band as it in involves alcohol, love and heartbreak.
The members of the band that we used were all male, and there was only one female represented in the video, but when planning it, we didn't want to represent her as feisty or wild, we wanted to portray her as innocent, to put the emphasis on the theme of heartbreak, this is even noticeable when she has gone out and turned to alcohol. We also wanted to represent the members of the band through the genre of typical 'heartbreaking' band members, you can see this through the costume as well, as one of them was wearing all black to represent his guilt. This challenges Neale's theory of 'genre evolving over time' because if you compare my music video to an 80's punk band, you will see many similarities.
Many aspects of our music video are different compared to pre-made music videos, as many of them are not associated with an innocent type of love, where they get engaged etc, it is more about breaking their hearts and the typical 'what happens on tour , stays on tour' which is also a very generic of punk/rock bands, and it has given them an reputation, this makes Buckingham's theory apply to our music video as he said that genre is a 'constant process of negotiation and change' this proves that the conventions and boundaries of genre have changed, as what is seen in my music video, would not have been seen in the 80's. Band's images change over time to make something new, so my music video reinforces Buckingham's ideas.
I think my music video shows every aspect of genre that you would find within a punk/rock music video. I think it helps sell the band very well as the genre of their fans would be open to the concept of having a bad image on their favourite band, as it is accepted in their fanbase's culture.
Wednesday 11 April 2012
Easter Homework: Week 2:
4 Specific Examples (AS & A2): Digital Technology, Post-production, Creativity, Research & Planning, Real/existing Media:
Digital Technology:
Photoshop: I used Photoshop in the making of my A2 Coursework, mainly on my Digipak but also on some aspects of the website. I used photoshop to put effects over my photos to make it fit in with the genre of the band.
Blogger: This is where we documented all of our research, planning and also the construction of our products in both AS & A2. I developed by using more digital media examples instead of writing.
Adobe Premier Pro: In AS I used Adobe Premier Pro to edit my prelim task and my final product. I cut the shots down in order and also added effects.
Final Cut Pro: In A2 I used Final Cut Pro, with this we could put shots in order and cut to the beat. It was also very useful when it came to syncing the clips.
Youtube.
Post- Production:
Youtube: In both AS & A2, this is where we uploaded our finished products. This was useful as it enabled us to put our videos on our blogs easier, and was also good when we was recieving audience feedback.
Facebook: In A2, when our music video and ancillary products were finished, we used social networking to gain audience feedback, it was helpful as it specified our target audiences and it was easy for them to watch it and comment. Many of us made 'Bandpages' where we also uploaded finished Digipaks and website links. It gave our audience a direct path to our products.
5. Deconstruct (break apart) the 3x Exemplar essays:
'Audience' Exemplar Essay:
'Genre' Exemplar Essay:
6. Prepare a 250 word essay plan responding to this question:
1(a) In your experience, how has your creativity developed through using digital technology to complete your productions?
Introduction:
Over my two year media course, I have made a variety of products, in AS, I produced a thriller trailer, and in A2, I made a music video, with ancillary products such as a Digipak and a website. In both AS and A2 I used a variety of different digital technologies, which all helped me in different ways.
Main Body:
-The use of Blogger in both AS and A2, how effective it was to be able to provide updates either at home or at school.
- Youtube, In AS and A2 we used youtube to upload our videos, this as the easier for us to get it onto our blogs.
- The progress from using Premier Pro in AS, and then using Final Cut Pro in A2, how they both suited the different products (premier pro--effects and cutting tools; final cut-- cutting to the beat and lip syncing)
- the use of different shot types, use of more closeups and midrange shots in A2, than in AS, having to capture more emotion and the use of syncing.
Creativity:
- Was important in both productions.
- In my thriller, it was impirtant to convey the enigma in the storyline. Also used creativitiy when adding in a couple who were in love, to make the opening sequence more emotional and dramatic. Biggest creative thought was the unidentified epidemic that was following them.
-Editing, use of effects, highlighting emotions such as desperation, anger.
- In my music video, I had to step up the creativity to make the narrative work with the lyrics in the song. Picking out the most popular lyrics, (can't always keep my promises) then relating this to marriage.
- the engagement, the relevance of it to the location (castle=romantic)
- The 'Supernatural' powers of the ring, it appears and disappears, making the characters think they are hallucinating.
-Also in editing, the use of effects (red effect at the end, fits in with the distorted music.)
- The creative use of colours to represent moods and emotions (love--red, black--guilt, white--innocence)
- my ideas of creativity in both came from other influences, and some of my own.
influences; thriller; films such as Shaun of the Dead, 28 Weeks Later. Music Video; pre made pop/punk/rock videos, different aspects came from different videos, (love betrayal; you me at six's Underdog, alcohol, cheating + also the title effects; Asking Alexandria's To the Stage.)
Conclusion:
In both AS and A2, digital technologies helped me in many ways, for instance, in A2 when we was put into groups, technologies like Blogger and Facebook kept us in touch and we could both post our contributions to our product. Blogger helped me in AS and A2 when it came to sorting out what work needed to be done, by making action plans that I could view at home.
In A2, when we 'released' our music video, it is possible that it encouraged our audience to be consumers, as they posted it for everyone to see on social networking sites, where we got comments and likes. Both creativity from past products and digital technologies have helped greatly over both AS and A2.
Digital Technology:
Photoshop: I used Photoshop in the making of my A2 Coursework, mainly on my Digipak but also on some aspects of the website. I used photoshop to put effects over my photos to make it fit in with the genre of the band.
Blogger: This is where we documented all of our research, planning and also the construction of our products in both AS & A2. I developed by using more digital media examples instead of writing.
Adobe Premier Pro: In AS I used Adobe Premier Pro to edit my prelim task and my final product. I cut the shots down in order and also added effects.
Final Cut Pro: In A2 I used Final Cut Pro, with this we could put shots in order and cut to the beat. It was also very useful when it came to syncing the clips.
Youtube.
Post- Production:
Youtube: In both AS & A2, this is where we uploaded our finished products. This was useful as it enabled us to put our videos on our blogs easier, and was also good when we was recieving audience feedback.
Facebook: In A2, when our music video and ancillary products were finished, we used social networking to gain audience feedback, it was helpful as it specified our target audiences and it was easy for them to watch it and comment. Many of us made 'Bandpages' where we also uploaded finished Digipaks and website links. It gave our audience a direct path to our products.
5. Deconstruct (break apart) the 3x Exemplar essays:
'Audience' Exemplar Essay:
- They applied Audience Theory very well, maybe too many examples in some places.
- Included their target audience, and how they represented the culture of their audience in the production.
- It needs more examples of his/her production work.
- L3/4 borderline
'Genre' Exemplar Essay:
- They basically retell their music video production.
- Has hardly any reference to genre theorists
- Talks more about her skills (which is wrong section of exam) than they do about the theories it could apply to.
- E/D grade
6. Prepare a 250 word essay plan responding to this question:
1(a) In your experience, how has your creativity developed through using digital technology to complete your productions?
Introduction:
Over my two year media course, I have made a variety of products, in AS, I produced a thriller trailer, and in A2, I made a music video, with ancillary products such as a Digipak and a website. In both AS and A2 I used a variety of different digital technologies, which all helped me in different ways.
Main Body:
-The use of Blogger in both AS and A2, how effective it was to be able to provide updates either at home or at school.
- Youtube, In AS and A2 we used youtube to upload our videos, this as the easier for us to get it onto our blogs.
- The progress from using Premier Pro in AS, and then using Final Cut Pro in A2, how they both suited the different products (premier pro--effects and cutting tools; final cut-- cutting to the beat and lip syncing)
- the use of different shot types, use of more closeups and midrange shots in A2, than in AS, having to capture more emotion and the use of syncing.
Creativity:
- Was important in both productions.
- In my thriller, it was impirtant to convey the enigma in the storyline. Also used creativitiy when adding in a couple who were in love, to make the opening sequence more emotional and dramatic. Biggest creative thought was the unidentified epidemic that was following them.
-Editing, use of effects, highlighting emotions such as desperation, anger.
- In my music video, I had to step up the creativity to make the narrative work with the lyrics in the song. Picking out the most popular lyrics, (can't always keep my promises) then relating this to marriage.
- the engagement, the relevance of it to the location (castle=romantic)
- The 'Supernatural' powers of the ring, it appears and disappears, making the characters think they are hallucinating.
-Also in editing, the use of effects (red effect at the end, fits in with the distorted music.)
- The creative use of colours to represent moods and emotions (love--red, black--guilt, white--innocence)
- my ideas of creativity in both came from other influences, and some of my own.
influences; thriller; films such as Shaun of the Dead, 28 Weeks Later. Music Video; pre made pop/punk/rock videos, different aspects came from different videos, (love betrayal; you me at six's Underdog, alcohol, cheating + also the title effects; Asking Alexandria's To the Stage.)
Conclusion:
In both AS and A2, digital technologies helped me in many ways, for instance, in A2 when we was put into groups, technologies like Blogger and Facebook kept us in touch and we could both post our contributions to our product. Blogger helped me in AS and A2 when it came to sorting out what work needed to be done, by making action plans that I could view at home.
In A2, when we 'released' our music video, it is possible that it encouraged our audience to be consumers, as they posted it for everyone to see on social networking sites, where we got comments and likes. Both creativity from past products and digital technologies have helped greatly over both AS and A2.
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